T-MOBILE
INTEGRATED CAMPAIGN
T Mobile Life’s for Sharing campaign saw the creation of events and content that has been viewed over 100 million times.
Among the many awards won Dance, Sing Along and Welcome Back all won multiple gold lions at Cannes while Dance and
Welcome Back won back-to-back British Arrows Commercial of the Year.
T Mobile Life’s for Sharing campaign saw the creation of events and content that has been viewed over 100 million times.
Among the many awards won Dance, Sing Along and Welcome Back all won multiple gold lions at Cannes while Dance and
Welcome Back won back-to-back British Arrows Commercial of the Year.
DANCE
SING ALONG
WELCOME BACK
PARKING TICKET
WALLS SAUSAGES
TV CAMPAIGN
British men find it difficult to express their feelings. We used this insight as a base for promoting Wall’s sausages and sausage rolls as the food
that Britain’s men love to be served, even if they’re incapable of expressing their appreciation. So it was the perfect time to reintroduce the famous Wall’s talking dog albeit in a very different, bonkers way. Voted best campaign at British Arrows the ads won 6 golds, and a silver at Cannes.
British men find it difficult to express their feelings. We used this insight as a base for promoting Wall’s sausages and sausage rolls as the food
that Britain’s men love to be served, even if they’re incapable of expressing their appreciation. So it was the perfect time to reintroduce the famous Wall’s talking dog albeit in a very different, bonkers way. Voted best campaign at British Arrows the ads won 6 golds, and a silver at Cannes.
KITCHEN
GARAGE
DIRECT LINE
INTEGRATED CAMPAIGN
Direct Line needed to help differentiate themselves in a commoditized market. Rather than focusing, like everyone else, on finding the cheapest deal at the time of purchase they aimed to be useful at the point of need. This required a high impact integrated campaign that made the public question whether their existing insurance policies would get their lives back on track as quickly and efficiently as Direct Line.. The pitch winning idea, featuring Harvey Keitel’s Pulp Fiction fixer character Winston Wolfe, was the perfect metaphor for this intent. The campaign tested in the top 2% of advertising campaigns for its ability to increase brand consideration.
Direct Line needed to help differentiate themselves in a commoditized market. Rather than focusing, like everyone else, on finding the cheapest deal at the time of purchase they aimed to be useful at the point of need. This required a high impact integrated campaign that made the public question whether their existing insurance policies would get their lives back on track as quickly and efficiently as Direct Line.. The pitch winning idea, featuring Harvey Keitel’s Pulp Fiction fixer character Winston Wolfe, was the perfect metaphor for this intent. The campaign tested in the top 2% of advertising campaigns for its ability to increase brand consideration.
CASE STUDY
BREAK IN
HENS
ROGER
EUROPEAN TOUR
BRANDED ENTERTAINMENT
To attract more viewers and sponsors the Tour wanted to take on the US Tour and their “These Guys Are Good” campaign. But with no money available for media we knew we had to make branded entertainment that people really would want to share. From our insight that The European Tour hosts
the most versatile tournaments in the world came the line See Every Shot Imaginable. And from that came a series of award winning challenges showcasing the shot making required to win, and the personalities of the players. Each challenge led to millions of organic views but we really holed out when Sky Sports asked if they could use our content in their golf programming giving us a free audience of over 100 million worldwide.
To attract more viewers and sponsors the Tour wanted to take on the US Tour and their “These Guys Are Good” campaign. But with no money available for media we knew we had to make branded entertainment that people really would want to share. From our insight that The European Tour hosts
the most versatile tournaments in the world came the line See Every Shot Imaginable. And from that came a series of award winning challenges showcasing the shot making required to win, and the personalities of the players. Each challenge led to millions of organic views but we really holed out when Sky Sports asked if they could use our content in their golf programming giving us a free audience of over 100 million worldwide.
GONG
CLAY PIGEON
RORY VS ROBOT
BRAWNY ACADEMY
BRANDED ENTERTAINMENT & INTEGRATED CAMPAIGN
In case you don’t know it Brawny is an American kitchen towel brand that was outspent by P&G’s Bounty by 5 to 1. How could we get women to engage with us for longer? As ECD of Fallon North America I oversaw the creation of Brawny Academy, an interactive online reality tv show where lazy husbands learn to be more helpful around the home, which was a breakthrough piece of branded entertainment recognized everywhere from Cannes and D&AD in the world of advertising to Entertainment Weekly in the world of tv. Print, tv, and banner ads drove viewers to the show website where they would spend an average of almost 10 minutes per week.
In case you don’t know it Brawny is an American kitchen towel brand that was outspent by P&G’s Bounty by 5 to 1. How could we get women to engage with us for longer? As ECD of Fallon North America I oversaw the creation of Brawny Academy, an interactive online reality tv show where lazy husbands learn to be more helpful around the home, which was a breakthrough piece of branded entertainment recognized everywhere from Cannes and D&AD in the world of advertising to Entertainment Weekly in the world of tv. Print, tv, and banner ads drove viewers to the show website where they would spend an average of almost 10 minutes per week.
CASE STUDY
WEBISODES
Click on image to view webisodes
VISA
TV CAMPAIGN
As technology and customer behavior changed Visa needed to convince people that its products could simplify their lives by making everyday purchases easier and more seamless. This positioning led to Life Flows Better With Visa which needed to be reflected in brand work like Bill,
featuring performance artist Bill “Crutchmaster: Shannon, and Olympic and World Cup sponsorship work like Football Evolution.
As technology and customer behavior changed Visa needed to convince people that its products could simplify their lives by making everyday purchases easier and more seamless. This positioning led to Life Flows Better With Visa which needed to be reflected in brand work like Bill,
featuring performance artist Bill “Crutchmaster: Shannon, and Olympic and World Cup sponsorship work like Football Evolution.
FOOTBALL EVOLUTION
BILL
EE
INTEGRATED CAMPAIGN
When EE arrived as both a new company and the first 4G network it led to the UK’s biggest advertising launch in over a decade. To explain how 4G from EE could connect every one of us to more things, in more places, than ever before we connected with Hollywood’s most connected man:
a man who was even connected to Frank Carson and The Sugar Hut. The first year target of 1m contracts was more than doubled and,
in two and a half years the campaign has helped grow EE into a business BT paid £12.5 billion for.
When EE arrived as both a new company and the first 4G network it led to the UK’s biggest advertising launch in over a decade. To explain how 4G from EE could connect every one of us to more things, in more places, than ever before we connected with Hollywood’s most connected man:
a man who was even connected to Frank Carson and The Sugar Hut. The first year target of 1m contracts was more than doubled and,
in two and a half years the campaign has helped grow EE into a business BT paid £12.5 billion for.
