BRITISH AIRWAYS/COMIC RELIEF
Safety Video
ON LINE & ON BOARD
Two briefs. One film. British Airways needed to update its 11 year old in flight safety video.
At the same time it wanted to raise even more money for Flying Start, the charity partnership between BA and Comic Relief.
With a common interest in helping to save lives the two became one and this now much talked about and viewed idea was born.
JOHN WEST
Bear
TV AD & VIRAL
One of the most viewed and shared ads of all time Bear is also recognized as being one of the first viral ads with over 350 million views
(pre YouTube or seeding). It won gold at Cannes, D&AD silver pencil, Commercial of the Year at British Arrows and was voted
the Funniest Ad of All Time by Campaign.
One of the most viewed and shared ads of all time Bear is also recognized as being one of the first viral ads with over 350 million views
(pre YouTube or seeding). It won gold at Cannes, D&AD silver pencil, Commercial of the Year at British Arrows and was voted
the Funniest Ad of All Time by Campaign.
BWIN..COM
Race
INTEGRATED INTERACTIVE CAMPAIGN
Ads for a betting company that you can bet on.
That was my pitch winning campaign idea for bwin.com
The campaign launched in August 2017 with The Race in which identical twin brothers, in stolen cars, will stop at nothing to beat each other.. More ads will follow soon and each will invite viewers to download the bwin app to get a free bet on the outcome.
Ads for a betting company that you can bet on.
That was my pitch winning campaign idea for bwin.com
The campaign launched in August 2017 with The Race in which identical twin brothers, in stolen cars, will stop at nothing to beat each other.. More ads will follow soon and each will invite viewers to download the bwin app to get a free bet on the outcome.
T-MOBILE
Royal Wedding
VIRAL
Released only online, with a congregation specially invited from T Mobile’s social media followers, Royal Wedding was an immediate viral
and pr sensation. In 2 weeks it had over 25 million views and ended 2011 as YouTube’s most watched ad of the year.
Released only online, with a congregation specially invited from T Mobile’s social media followers, Royal Wedding was an immediate viral
and pr sensation. In 2 weeks it had over 25 million views and ended 2011 as YouTube’s most watched ad of the year.
JOHN SMITH'S
TV CAMPAIGN
My John Smith’s No Nonsense work with Peter Kay was Campaign magazine’s Campaign of the Year and helped the client to
the Advertiser of the Year title too. It was also in the top ten of Campaign’s Funniest Ads of All Time and won Cannes Gold,
D&AD silver pencils and a record equaling 6 gold British Arrows.
My John Smith’s No Nonsense work with Peter Kay was Campaign magazine’s Campaign of the Year and helped the client to
the Advertiser of the Year title too. It was also in the top ten of Campaign’s Funniest Ads of All Time and won Cannes Gold,
D&AD silver pencils and a record equaling 6 gold British Arrows.
MUM
DIVING
BABIES
BALL SKILLS
BBC I-PLAYER
Penguins
LAUNCH STUNT
While freelancing at Rainey Kelly Y&R I came up with Making the Unmissable Unmissable, the pitch winning idea for the launch of I Player for the BBC, and introduced the service not with ads but via a huge April Fool’s Day prank which involved placing the content within BBC news programmes
and other media. It wasn’t eligible for awards but press around the world acclaimed it ("an instant classic. It is accomplished work of this kind
that guarantees the BBC its unique status” Daily Telegraph) and MSN named it as one of their 12 best hoaxes of the decade,
while The Huffington Post put it in their top 5.
While freelancing at Rainey Kelly Y&R I came up with Making the Unmissable Unmissable, the pitch winning idea for the launch of I Player for the BBC, and introduced the service not with ads but via a huge April Fool’s Day prank which involved placing the content within BBC news programmes
and other media. It wasn’t eligible for awards but press around the world acclaimed it ("an instant classic. It is accomplished work of this kind
that guarantees the BBC its unique status” Daily Telegraph) and MSN named it as one of their 12 best hoaxes of the decade,
while The Huffington Post put it in their top 5.
SONY PLAYSTATION
TV CAMPAIGN
Sony PlayStation wanted to show that everyone (not just kids in their bedrooms) could have fun with its products and that gaming could be social. This led to Life On The PlayStation, an imaginary planet where all forms of human life gathered to compete, play, or just watch.
Another Cannes gold winner as well as recognition at D&AD and 6 British Arrows, including best campaign, amongst others.
Sony PlayStation wanted to show that everyone (not just kids in their bedrooms) could have fun with its products and that gaming could be social. This led to Life On The PlayStation, an imaginary planet where all forms of human life gathered to compete, play, or just watch.
Another Cannes gold winner as well as recognition at D&AD and 6 British Arrows, including best campaign, amongst others.
GOLFERS
ATHLETES
PORN STARS
SCALEXTRIC
TV CAMPAIGN
Scalextric’s sales were in massive decline. We needed a brave new strategy and creative work to match it. With kids deserting traditional toys
for solitary computer games we persuaded Scalextric, for the first time in the brand’s history, to create a campaign targeting men rather than children. By tapping into the cult of Scalextric, that has stayed with many men since childhood and which they could pass on to their sons and heirs,
we brought dad’s and sons closer together. Amongst numerous awards including D&AD, British Arrows and Creative Circle the campaign
won gold at Cannes.
Scalextric’s sales were in massive decline. We needed a brave new strategy and creative work to match it. With kids deserting traditional toys
for solitary computer games we persuaded Scalextric, for the first time in the brand’s history, to create a campaign targeting men rather than children. By tapping into the cult of Scalextric, that has stayed with many men since childhood and which they could pass on to their sons and heirs,
we brought dad’s and sons closer together. Amongst numerous awards including D&AD, British Arrows and Creative Circle the campaign
won gold at Cannes.
CUSTODY
BEAUTIFUL BOY
SORRY
STELLA ARTOIS
TV CAMPAIGN
The Reassuringly Expensive campaign is part of British advertising history. It took Stella Artois to number one in the market by taking great stories, about how precious the beer is, and telling them using reassuringly expensive production values. No wonder that Cannes gold, D&AD pencils
and numerous other awards were given to the work.
The Reassuringly Expensive campaign is part of British advertising history. It took Stella Artois to number one in the market by taking great stories, about how precious the beer is, and telling them using reassuringly expensive production values. No wonder that Cannes gold, D&AD pencils
and numerous other awards were given to the work.
